About Us

We have been in business in the Midlands for forty years, offering you quality customer care. We have evolved a lot over the past forty years, as have your needs.

 

In addition to having the largest selection of frames in Ireland, we only stock  frames which are built to last, so all our eyewear is guaranteed. We guarantee quality regardless of the price of your eyewear – even our free pairs are guaranteed!

 

Our glazing is done on-site by our own very experienced lab technician meaning we can further guarantee high standards and speed of service.

 

We specialise in designer and unusual eyewear, as well as taking a particular interest in children and adults with special needs.

OUR STORY

What has become a business renowned for quality customer service and its unrivalled selection of frames from designer to budget had a slightly more humble beginning!

 

Aidan Walsh first qualified as an optician in 1973. As a recent graduate without much money, he started testing eyes in a caravan in his parents’ front yard in Ferbane. The waiting room was his Renault 4. No, we are not joking!

 

Once the “caravan business” was going well, he moved into a small room in the back of his father’s pharmacy in Ferbane. In the 70s he began testing one day a week in Tullamore. He purchased a premises on Church Street in 1980 and set up shop there.The practice moved to William Street in 1990. In 2004 Aidan returned to the family pharmacy and his wife, Eileen Moore, took over the running of the optical practice.

 

We believe that the reason for our continuing success story rests in our dedication to quality eye care achieved by the exceptional expertise of our team. Our emphasis on superior standards of eye care and quality products was always our priority. Under Eileen’s management, there has been an increased emphasis on the fashion side of optics. While continuing to maintain our original high standards, she has succeeded in providing a selection of fashion frames unrivalled in Ireland. She travels extensively to optical exhibits and trade shows abroad, and makes sure that the very latest trends reach Tullamore as quickly as Paris and Milan!

OUR PEOPLE

Our vision is for you to look better, see better, and feel better. This wouldn’t be possible without the commitment of our friendly, professional and highly experienced staff who ensure that your time with us is enjoyable and stress-free.

 

Our highly qualified optometrist will take the extra time necessary to ensure that a thorough and comprehensive examination of your eyes is carried out. We will examine the eyes of anyone regardless of age or ability to communicate.

 

Our frame stylist will help you choose a frame which flatters your face while suiting your prescription and lifestyle requirements. We pride ourselves on being able to solve any problem. We love a challenge, so complex and unusual prescriptions are always welcome. As independent opticians, we can source our products from hundreds of different suppliers.

 

We aim to achieve the best possible experience for all our customers in a friendly, professional and affordable environment.

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